I had the pleasure of collaborating with Roller Dance Australia Inc. on the brand identity for Sun Skate, Australia’s premier roller skating festival. They were in search of a logo with a lively illustrative style that embodied the spirit of fun and the exhilarating sensation of skating.

This project resonated deeply with me as I've been skating for a long time, and the roller skate community has always welcomed me with open arms. My goal was to create an identity that evokes the feeling we experience when we lace up our skates and glide. It's a sensation where reality shifts, and we feel lighter, faster, and in sync with the rhythm of the music. Through this design, I aimed to foster a sense of colorful friendship within the skating community, where fellow skaters uplift each other, creating a shared experience of joy and freedom on wheels.